Explore and Compare the Representation of Male Artists Within the Rap/Hip-Hop Genre, Focusing on Eminem and Odd Future
For my Research Investigation, I have chosen to analyse the way in which male artists within the Rap/Hip-Hop genre are represented in the Media, focusing on one album from each of the two artists: Eminem and Odd Future. I have chosen to analyse 'The Marshall Mathers LP'; one of the greatest Hip-Hop albums by one of the worlds most iconic, and successful Rap/Hip-Hop stars: Eminem. I will also be analysing and comparing the 'OF Tape Vol. 2' by the less mainstream, more outspoken Los Angeles Rap/Hip-Hop group: Odd Future. These two artists are great examples as their are both portrayed negatively and possitively within the media. Aside from their many similarities, they have certain differences in that Eminem does not take the typical 'black rapper' stereotype unlike Odd Future; this therefore gives room within my research to allow me to compare and contrast between these two influential figures. Throughout my investigation I will be using theories such as the Uses and Gratifications theory to recieve a more indepth view of how these two figures are represented.
Eminem's life has had a massive impact into his music. His music provides a meaning as most it based on his real life past experiences and difficulties; such as the bad relationship with his mother, the divorce and remarriage of his Ex Wife Kim, and his battle with the media to get his music in the public eye. This is furthermore portrayed in his music videos, and a good example would be 'The Way I am' inwhich Em is lashing out at people he feels are putting to much pressure on him including overzelous fans and record companies expecting him to top his previous successful singles, 'My Name Is' and 'The Real Slim Shady'. The Way I Am starts off with a series on very fast paced cut scenes with a 'heart-beat' like sound in the background. This is used to emphasise the stress and pressure Eminem is feeling. This outlash towards his fans and press could present a negative representation on the Male Rap music industry however it also may create sympathy for Em, as through personal identity, the fans feel his pain and can thus relate to the pressure and stress he is feeling.
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